Imagine my delight when I went into Sainsbury's for eggs and milk and came across these lovelies (not these exact ones). I hate the post-work supermarket run but this put the smile right back on my face. I love Innocent, I love woolly hats and I love that I spent so long choosing which hats to get. Actually seemed like I was the only one who a) was completely enthralled by this and b) noticed it at all. Lighten up Londoners.
So for every purchase, Sainsbury's and Innocent are giving 35p to Age Concern. And they haven't even had to fork out for production costs - all the hats are donated.
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