To celebrate the launch of the Sony Ericsson Satio on Vodaphone, acclaimed photographer Jillian Edelstein (who has photographed the likes of Woody Allen, Nelson Mandela etc etc) will be embarking on a project to capture images of 121 eyes in 12.1 hours. Members of the public can find out how they can win the chance to become a part of this by visiting the Eyes Wide Open website.
What a great collaboration; I feel that for many (for me, anyway), telecoms and technology can appear intimidating and overwhelming. Appealing to our creative sides seems to break through this somehow.
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